Amazon has become essential to eSellers’ success. If you are selling goods online, dedicating time and energy into selling on Amazon can help you maximize your profit.
The following is an overview of key strategies, insights and tips to help you amplify your sales success and drive more business from Amazon.
Push Product Reviews
Positive brand reviews and ratings are one of the most important factors affecting consumer purchase decisions on Amazon. Though you can’t control when people choose to post negative ratings, you can influence the number of positive reviews that you earn and receive.
First, deliver a strong customer experience that includes quality products, effective communication and fast delivery. Then, use follow-up communications via email and other channels to request reviews and ratings from satisfied customers. Over time, a large number of positive reviews can easily overshadow the occasional hiccup.
Don’t engage negative reviewers defensively or aggressively. Instead, invite them for conversation externally to show that you value the customer experience.
Use Amazon for Customer Acquisition
Think about your primary goals for generating sales through Amazon. If you sell solely or primarily through this platform, diversification can drive more revenue streams and reduce your risks.
You might want to prioritize customer acquisition via Amazon. If so, offer products as loss leaders to earn the positive reviews. Then, cross promote with customers to push higher profit options. Additionally, you can entice Amazon buyers to your website to make direct-to-consumer purchases that typically achieve higher margins.
Have an Amazon SEO Strategy
Most Amazon shoppers begin their product investigation with a search. Thus, search engine optimization is just as important on Amazon as it is on Google.
Use the Google Keyword Tool to identify popular product-related searches. Then, use the Amazon Keyword Tool to help plan your SEO strategy for product listings. Make full use of the 500 characters Amazon allows in product titles. Your description is also important for SEO and keyword integration.
Leverage Discount Tools
Discount codes and Amazon tools like “Hot Deals” are useful for driving conversions. A lot of shoppers on Amazon are price sensitive and looking for economic value.
Use your promotional inducements wisely to clear out excess inventory or to promote loss leaders as a way to earn new customers.
Advertising on Amazon and Other Digital Channels
Use digital ad campaigns to drive more traffic to your product listings. Amazon offers some on-site options such as “Sponsored Products.” Create campaigns that prioritize your listings at the top of relevant searches. You can monitor the performance of your Amazon campaigns to make adjustments.
Additionally, use external channels like Google AdWords and Facebook Ads to target specific consumer types to product listings.
Amazon is a major battlefield for eSellers looking to acquire more customers and build a successful eCommerce business. Leverage these impactful strategies to generate more sales through Amazon.
As your sales increase, so too does the importance of a quality online payment service like Payoneer!