The best way for freelancers to make a lot of money is to align their talents with in-demand skills from the industry. If you don’t currently have particular skills that are especially hot right now, look for opportunities to grow your talents, and thus, your income.
The following is a look at some of the most in-demand tech skills for freelancers.
Blockchain is the linking of previously disconnected data points. In the era of big data, companies want to utilize blockchain for increased access to data that guides decisions in marketing, accounting and other functions. However, most don’t have in-house talent and currently rely on tech-savvy freelancers to get the job done.
Web Development and Design
Web development and design are now considered part of the marketing function in a lot of organizations. Tech experts in these areas must understand the importance of usability and user experience, along with design aesthetics. In addition, companies rely on tech experts in development and design to help integrate lead-generation forms and other on-site features to capture customer data.
Advanced technology enhances what companies can deliver on their websites, social media and marketing promotions. Graphic designers play a pivotal role in developing attractive design schemes on these platforms. Digital display ads have surpassed search as the dominant online ad format, and design quality helps drive attention and clickthroughs.
Subtitling and Closed-Captioning
Nearly three-fourths of online data consumption is fueled by videos. This point is especially true for younger demographics. Companies need to integrate subtitles and closed-captioning to deliver high-quality video experiences. Subtitles contribute to your ability to reach an international audience. Along with the practical implications, some companies also rely on closed-captioning services to ensure accessibility in line with disability laws.
Augmented reality has increased in importance as companies look to deliver realistic experiences for online users. With AR, firms can give prospects a much more realistic perspective on the products they offer. Facebook has recently upgraded its AR ad options, allowing companies to present genuine product engagement experiences for users that click on ads. Similar ad features are becoming prevalent on other social media and promotional channels.
Companies rely on software solutions for all aspects of operation, including customer relationship management, marketing, accounting and automation. Some companies need tech freelancers to develop proprietary software solutions that optimize capabilities. Others want tech support in customizing and managing software implementation.
Social media is used by more than three billion people around the world. Organic social media management, as well as paid ads, are common elements of a digital marketing system. For smaller companies, it is easier, more affordable and often ideal to hire an expert freelancer to manage social media accounts.
These are some of the most in-demand tech skills that present income opportunities for freelancers. Possessing these talents now is an advantage. If you don’t have them, take time to develop new abilities to increase your value to clients.