Technological advancements give affiliate marketers numerous opportunities to improve and grow their businesses. Available tools include opportunities for enhanced operations, communication and payment processing.
The following is an overview of some of the most useful tech tools for affiliate marketers across a number of different business arenas.
YouTube – Video Marketing
Online video consumption continues to soar, particularly because of more viewers on mobile devices. People often prefer video guides, testimonials and demonstrations as opposed to print-based communication when evaluating problems, solutions and product alternatives.
Affiliate marketers can benefit from a YouTube channel that features product demonstrations and testimonials. In addition to outreach on YouTube, embed these videos on product landing pages on your website to strengthen the case for a customer evaluating options.
MailChimp – Email Marketing
We have previously discussed strategies for affiliate marketers to leverage email for building a contact list and growing a business. MailChimp is one of the most cost-efficient tech tools for affiliate email marketing. It offers a free basic plan that allows you to build segmented contact lists, create custom campaigns and track results. Create and embed sign-up forms on your site to add subscribers.
Constant Contact and GetResponse are other email marketing software programs that offer affordable options growing contracts, sending campaigns and tracking performance.
Payoneer – Online Payment Processing
You want to take advantage of the global audience available through online affiliate marketing, but there are risks. The Payoneer online payment processing solution is designed to offer a low-risk, low-cost solution for affiliate marketers wanting to collect payment for goods and services around the world easily.
Longtail Pro – Keyword Optimization and SEO
Search engine optimization is paramount to profitability for affiliate marketers. Longtail Pro is an elite software solution that allows affiliates to search for the most profitable keywords to target when creating landing pages and content. It is especially powerful for niche affiliates that want to dig deep into a small set of product categories and related topics.
This tool gives you insights into the potential for ranking well for the keywords identified. It also provides some AdWords campaign data to assist in evaluating paid campaign options.
Canva – Visualization
Online shoppers have become oriented toward images and videos when researching solutions. Thus, the more visualization you can integrate within your site and landing pages, the better.
Canva is a popular and easy to use graphical tool for bloggers and affiliate marketers. You can create custom images, infographics and other visual elements to include in landing pages, blog posts and social media messages. It also has a search tool for investigating free stock photos.
These are some of the best tech tools across a variety of categories to help affiliate marketers improve their results. Include these tools in your business activities to enhance your attractiveness to customers and to build your business over time.